Web design is like a fine wine, complex and dynamic. It combines a multitude of skills and knowledge that have an influence on how well a site will be perceived by any given audience. Web design trends change greatly from year to year, constantly raising the digital design bar
Each year we see a new set of styles and standards that become attractive for business and brands to incorporate into their projects. From emerging technologies and algorithm updates to new color schemes and font designs, how do perceptive brands confront these changes? They harness the power of their website, constantly refreshing it to meet the needs of their audience. They plan ahead and are open about taking new approaches to connecting, interacting, and engaging with customers online.
It takes users a mere 0.05 seconds to decide whether or not they like your site and bounce away. You don’t have long to hook them, so any small effort you can make from a design standpoint to grab their attention and make your site stand out is worth it. In today’s competitive marketplace, it is not just enough to have a great-looking website, it must also convert.
Web design trends are here to drive innovative conversion by utilizing accessible technology to create websites that are both visually appealing and user-friendly. In 2019 we will see aesthetics and technology come together like never before to make this happen. Improved user interaction and visitor experience will be a recurring theme that shapes the industry.