The best way to use keywords in your website or article content for SEO

The best way to use keywords in your website or article content for SEO

1. Meta descriptions should contain keywords

2. Make sure your SEO title tag contains keywords

Remember, I said SEO title, not main article title. It won’t take you long to optimize that. Let’s start by getting some keyword data in your SEO title tag (also known as a meta title tag). This title tag is like the meta description because it is the name of the page that users will see on search engine results pages (SERPs) when they search a keyword phrase. The title will be clickable from the SERPs and take the user directly to your website.

An example would be:

• Using keywords in a meta title tag for SEO

When writing your SEO title tag, you only have a few characters (about 50-60) to work with. As a result, you should typically limit your title tag to your primary keyword and your company name. Using this method is the most concise, user-friendly, and SEO-friendly solution.

3. Your article title should contain keywords

Put the keyword in the title of your content if possible. If you can use the keyword naturally in the title, Google will be able to tell what your content is about from the title header and meta description.

In case the keyword phrase cannot be used naturally in the title, use a variation that still hits some of the main words from the keyword phrase. It’s better to have a little than nothing at all!

4. Within the first 200 words, use keywords

According to many SEO experts, e.g AMweb Pro, Google gives more weight to the first 200 words of your content. In an article, the first 100-200 words are usually where a writer introduces. As most readers only continue reading an article if its introduction is good, it makes sense that it could be a ranking factor as well.

• In an article introduction, where to use keywords

As Google scrutinizes the first 200 words of your blog post, it’s crucial that you use your primary keyword within the first sentence or paragraph without sacrificing the quality of the content. In the first 200 words (but not the first sentence), use at least one secondary keyword.

Google is trying to get a general idea about what the article is about. When optimizing content for keywords, lead Google to the keywords you want it to focus on. Therefore, your primary keyword should appear in all the prominent places, your secondary keywords next, and any additional keywords after that. Consider it as a pyramid of traffic, with primary keywords at the top.

5. The article should contain keywords naturally throughout

It’s easy to forget that the reader actually comes first in a seemingly SEO-centric digital world. Using bad keywords placement can compromise your reader’s ability to be engaged, informed, and enlightened by your content. Many content writers make this mistake, believe me. Using natural language in your content can help you write your keywords more effectively.

6. Make sure you use keywords in the last 200 words of your SEO content

A conclusion (or closing 200 words) could be argued to be just as important to keyword rankings as the introduction because it sets the framework for the content. Hence, if possible, repeat your primary keyword near the end or second-to-last paragraph and add a secondary keyword.

When writing a blog post, it’s a good idea to include a call-to-action (or CTA) at the end, so if you can fit the primary keyword there, even better! As we discussed above, if not, put it in the second-to-last paragraph.

7. Include keywords in headings (H1, H2, H3, etc.)

Most text editors offer headings to help you break up your text. Visually, they are a must-have. Paragraphs with no end in sight are intimidating and are often skipped. You can visually move the reader along to the most relevant points or the ones they are most interested in by using headings to break up content.

From an SEO perspective, headings might even be more important. For Google, the HTML tags used to identify H1, H2, H3, etc are also ranking signals. The best way to rank for multiple keywords is to add keywords to headings in content. Generally, longer content ranks better than shorter content because it has more headings.

The use of keywords in headings emphasizes their meaning and importance. As a result, the search engines are able to determine how relevant your keywords are to your content.

• How to Include Keywords in Heading1 (H1)

Heading1, or H1, are typically used only for the article’s main title. When you use multiple H1s in your content, you’re essentially asking Google to become confused. Instead, keep your article title to a single H1 that includes your primary keyword.

• Using Keywords in Heading 2 (H2)

The majority of important keywords should be inserted in heading 2, or H2. H2 are the headings that separate the main sections of your content and appear every couple hundred words. You can expect 3-5 of these H2 for a 1000-word article. This is where you should include the primary keyword once more.

• Using Keywords in Heading 3 (H3)

H3 headings help break up and list individual points in the main sections. H3s may appear in the form of numbered lists or clarifying sections under an H2 heading. It’s also a good place for a primary keyword, but probably a better spot for secondary keywords.

8. Link anchor text with keywords

In your content, using a keyword as an anchor text link implies that there is more information about that word available. It helps to emphasize the relevance of the keyword to the content being linked to. How does that apply to the article you’re currently writing?

If you have any question about this article you can ask me in comments section.

Thanks

AMweb Pro